Services
Here to help you win your first client
Starting a business as an online service provider is not easy. It can feel overwhelming and you might not even know where to start. Our Academy is designed to take you through the first steps needed to put your idea into action.
Level 2 - ImagineThat Business Academy
Our September cohort is underway! Please join the waitlist if you want to be notified about when the next cohort starts.
When it comes to starting an online professional services business, there are many questions you might have.
Level Two (Business Academy Programme) is for professionals with a background or experience in their area of expertise. Clients include lawyers, technology consultants, financial advisors, executive coaches, educational specialists and other experts.
The Academy is our flagship programme that covers the core steps needed to get started, win your first client and start living a freedom career on your terms.
Our mission is that everyone who comes through the Academy is ready to launch their business, work from anywhere and win their first client in 6 months or less.
"I know the area I want to consult, coach or independently offer my service in.
I have expertise that I know can add value to others online. However, I don’t know how to move my idea forwards or put that into action.
I need help with the first steps required to start working independently, especially my positioning, brand, offer and business model.
I need someone who give me practical advice and guidance in my business.”
Open Day Video - Sign Up To Hear What To Expect
Best for:
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Those who want to start working independently within the next 6-12 months and make sales
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Those who already have their online business idea and know what they want to provide online (as a coach, consultant or provider)
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Those who need practical support with understanding how to put their idea into action
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Those who are unclear on how to position themselves and develop a compelling offer
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Those with a background or experience in the area of expertise they wish to deliver
Intro To The Academy
What's Covered
The Academy is a three month programme that focus on the core steps needed to get started. Read on below to see the modules covered, our full 'curriculum', how it works and what you get.
Month One: Identifying Your WHY
Why you? Why Now? Why This?
As an online services business owner understanding your why is critical to everything else that follows in your business. Without this, you will not have a strong basis upon which to build your business on.
Topics covered:
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Defining Your Point of Differentiation as a Solopreneur
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Understanding Your White Space Opportunity
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Identifying Your Business Foundations, Mission and Purpose
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Building Your Personal Brand and Showing Up Online
Month Two: Defining your WHO
Do you really know your customer?
Whether you aim to target businesses or consumers, having a clear understanding of who you are targeting is essential for attracting the right type of leads and ultimately making sales.
Topics covered:
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B2B vs B2C Client Considerations
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Running Effective Customer Research
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Understanding Your Customer Maturity, Journey and Personas
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Defining Your Profitable Niche and Standing Out
Month Three: Building your WHAT
What is it that you will sell? And how do you do that in a way that will generate regular income? It is essential to create a compelling offering that clients will want to buy, as well as implement the right business model for long term growth.
Topics covered:
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Choosing The Right Business Model For Your Business
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Building Your Offer and Unique Framework
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Marketing Messaging and Content Creation
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Creating Your Lead Generation (Sales) Materials
What You Get
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A distinct and compelling answer to "why you?" that can be used in both your marketing and sales
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A clear understanding of the competitor landscape and trends and where you are positioned within these
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A defined purpose in your business beyond the practical service that will emotionally resonate with clients
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An understanding of your own personal vision for your business, career and life and how they will fit together
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A view as to how to start building your own personal brand online and what you should be known for so that you can start attracting leads organically overtime through your own brand
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A target audience strategy based on B2B (selling to businesses), B2C (selling to customers) or a mixture of both understanding the pros and cons of either and what would be most suitable for your own service
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A clear understanding of how to run customer or buyer interviews, including finding prospects, drafting outreach comms, creating discussion guides and running the interviews
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A solid view of your target customer, analysing the information from the market research in the correct way and building a set of clear customer personas that consider the deeper needs and wants of your audience
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A specific, well-defined and articulated niche that will allow you to stand out in the market
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A clear business model for how you will generate income, considering the best route for where you are now, as well as what models might work in the future as you gain more traction and scale
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A clear and compelling, well defined and structured offer that has a unique framework or signature name that can be used in your marketing and sales
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An understanding and initial view as to what marketing channels will be best for you and your business and how effectively create content that will attract leads
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An understanding of what lead generation and sales materials you should use and create so that you can convert leads and prospects into paying clients
How It Works
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Weekly live group coaching calls covering each of the topics
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Tasks, activities and projects to complete in between the sessions
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4x 1:1 calls to discuss progress, have a sounding board, share concerns and get feedback
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High-level support in between sessions if you have further questions
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Access to our network of experts for further specialist support
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Access to our partners for practical digital nomad assistance (e.g. tax and insurance)
Optional add-ons (mix & match at the end of the programme for an additional fee).
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Website creation (done for you)
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Social ads and assets (done for you)
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Marketing recommendations report (done for you)
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3x additional 1:1 coaching calls after the programme ends
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Pitch Practice and Sales Call support
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Digital Nomad Tax & Lifestyle Consultation
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Online Business Legal Support
Cost Of Programme
The programme is £1,490 one-time payment or £550 a month for three months if on the payment plan.
Our September cohort is now underway! Please join the waitlist to be notified about our next cohort.
Due to demand, acceptance is based purely on spaces available and how suitable you are for the programme. We only let in a limited number of people to ensure a high quality experience. If you are interested in joining, please join the waitlist below.
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