Academy
Move idea into action
Starting a business as an online service provider is not easy. It can feel overwhelming and you might not even know where to start. Our Academy is designed to take you through the first steps needed to launch.
Launch Your Business.
Win your first client in
90 days or less.
“The ImagineThat Academy sets out a framework that gets you from point A to point B to actually start your business.
As a result, I secured 3 clients.
I have a skillset that has given me not only the foundations of my business, but the tools needed to keep building on top of my business plan afterwards in future.”- Donna O'Leary
“Overall, this has been the best personal investment I have ever given myself, my future self and my business.
The cohort is also so supportive and the environment is ideal for anyone who is looking to move into the entrepreneurial space.
I don’t see any downside for anyone thinking of completing the ImagineThat Academy. Highly recommend.” - Jess Katz
“Coming out of this, there is no way I could have learnt all of this on my own, in such a short period of time.
I came out having received all the information I came to get and I understand now what I need to do to move my business forwards.
For anyone who doesn’t have a business background, it made it feel like becoming an entrepreneur is attainable.” - Shari Merrill
”The cohort was very open minded and didn’t judge you for anything.
Working in a cohort is so beneficial because you can learn from other business ideas and meet people from around the world - a good way to explore, learn from each other and build close connections for the future.” - Ruby Yip
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NEXT COHORT STARTS
SPRING 2025
Apply before March 5th
Join The ImagineThat Academy
Learn how to start a high-profit online service and win your first client in 90 days or less after launch.
The ImagineThat Academy is a three-month, structured educational programme that runs twice a year for those looking to start their own high-profit online services business.
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You will work through 12x core modules as a group, designed to take you from business idea to launch with activities to complete in between each module, focused on the why, who and what of your business.
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You will join the programme as part of a cohort and get the opportunity to take part in workshops, provide feedback and support each other as you progress through the programme. ​
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The Academy is best suited for those wanting to start an online services business with little idea of where to start or what steps to take.
Find your niche
Stand out online
Become the go-to person
Identify your ideal target audience
Create your offer
Build your business model
Start a high-profit online service you LOVE that lets you work from anywhere.
ImagineThat Academy
What's Covered
Month One: Identifying Your WHY
Be different, stand out, find your gap in the market. Why should people work with YOU?
Topics covered:
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​Defining Your Point of Differentiation as a Solopreneur
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Research Validation and Understanding Your White Space Opportunity In The Market
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Identifying Your Business Foundations, Mission and Purpose
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Building Your Personal Brand and Gaining Visibility Online
Month Two: Defining your WHO
Get clear on your ideal customer. Understand them and identify your profitable niche.
Topics covered:​​​
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Running Effective Customer Research To Validate And Refine Your Idea
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Understanding Your Customer Maturity, Journey and Personas
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Defining Your Profitable Niche and Standing Out
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Creating Marketing Messaging and Content For Your Customer
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Month Three: Building your WHAT
Build a compelling offer. Choose a business model. Learn ways to sell and win your first client.
Topics covered:
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Choosing The Right Business Model For Your Business
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Building Your Offer and Unique Framework
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Winning Sales By Client Acquisition and Outbound Techniques
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Creating Your Lead Generation (Sales) Magnets​
What You Get
12x masterclasses following a structured roadmap
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Each week, you will gain access to a new masterclass from the ImagineThat Academy.
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We know that you lead a busy life, so this is for you to watch in your own time, take notes, learn and gain valuable knowledge that will help you move your idea into action.
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7x LIVE group session workshops
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Starting a business can be lonely.
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That’s why we will run group workshops every fortnight, so you can meet the cohort to share your progress, provide peer-to-peer feedback and take part in live activities. If you want to go fast, go alone. If you want to go far, go together.
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3x LIVE private check-ins​
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You will get the chance to speak directly with me in 3 private check-in sessions, ask questions, test ideas and have a sounding board focused on YOUR business.
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Weekly tasks and assignments
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Theory without action means nothing. Each week, you will get tasks and activities to do so you make tangible progress forwards. You will bring your work, thoughts and ideas to the workshops to make sure you stay accountable.
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Accountability and Peer Support
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This is cohort based for a reason. Ask the group for feedback and stay accountable with your designated accountability buddy. Have questions, reflections or valuable insights? Use the WhatsApp group chat to feel supported and help each other.
Actionable monthly worksheets
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It’s important to take stock. Each month, you will get an actionable worksheet to distill your notes and bring what you learnt together.​​
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12x Business Starter Templates
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Get the following templates for you to use at the end of the programme at no additional cost.
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Client Discovery Call Template
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Ideal Client Persona Template (B2C and B2B)
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Personal Brand Cheat-Sheet
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Business Plan Cheat-Sheet
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Content Themes and Inspiration Guide
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Lead Magnet Ideas Guide
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Website Essentials for Online Coaches and Consultants
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Testimonial Request Template
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Session Structure Cheat-Sheet
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Email Templates for B2B Service Providers
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Weekly Business Metrics Tracker
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Upsell & Cross-sell Strategy Guide
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Access to Practical Business Support
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My network is your network. If you need practical support after the programme ends, I will connect you at a discounted price to what you would usually pay.
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Areas include:
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Website design and development
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Graphic design and social media templates
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LinkedIn profile optimisation
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Legal online business support
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Sales and masterclass support ​
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Invite To The ImagineThat club
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Starting a business is a journey and can be lonely. ​That’s why even after the programme ends, you will continue to be supported.
You will be invited to join the exclusive ImagineThat club, for early stage business owners.
This will give you the chance to network, meet others and attend future live masterclasses by guest speakers.
Here's What 3 Students Had To Say...
Apply Now
Apply Before 5th March
The investment to join the programme is £1,590.
Monthly payment plans are available.
Complete Form
Discovery Call
Onboard
Complete the application form below to sign-up to the programme.
Be invited to a short call to answer any questions you have and see if you would be a good fit.
Get onboarded and join the next cohort!
