About
From The Founder
My name is Niluka Kavanagh
I'm the Founder of ImagineThat. After leaving corporate to having my own coaching business and tech business and having worked in 14+ countries across the world, I've seen that it is entirely possible to build a business on your own terms - and just how utterly enriching this experience can be. Now, I want to help others do the same.
About Us
We believe in building with purpose.
​Digital Entrepreneurship, The Gig Economy, Artificial Intelligence, The Creator Economy and other advances mean it’s now entirely possible to build a purposeful business and do meaningful work from almost anywhere, if you want.
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The problem is many people don’t know how to bring their vision to life – and find it to be a lonely journey. That’s where we come in.
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The ImagineThat Club is a community, peer-to-peer feedback and mentoring container – a space to meet other founders, network and grow together.
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The ImagineThat Academy is a structured, 3-month programme designed to collapse time and take you from idea, to launch, to winning your first client. Cohorts happen every September and applications are open until 31st July.
"For anyone who doesn’t have a business background, ImagineThat has made it feel like becoming an entrepreneur is attainable and grown my own global network in the process."
- Shari Merrill, Los Angeles
In 2022, I left my corporate job as a well paid consultant in London to work on my own business and gain location freedom.
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I was doing well in London, but I craved more. I was ready to take the next step in my professional career and use my skills and talent in a way that would let me live a life on my terms and build something I cared about.
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So I set out with a simple hypothesis.
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Is it possible to work for yourself and work from anywhere?
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I set foot in 10 destinations across the world, while working on a tech start-up that we launched and took to market and an online public speaking business where I helped over 500 people globally improve their presenting skills.
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But despite the glamour, it wasn't easy.
Building a business is tough when starting out. Going from corporate to entrepreneurship can be hugely lonely at times with no team around you or peers doing the same.
There are things I wish I had known back when I started this journey. I wish I had the right support, mentorship and guidance from someone like me who had been there before.
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There was no role-model or organisation for serious corporate professionals wanting to make the switch into (nomadic) entrepreneurship.
That's where we come in. We want to speed up the process for you, give you that accountability and the peer-to-peer support needed to make the change. And the network to help you feel supported in that journey.
Let's build businesses and careers we love.
ImagineThat.
It's rare in your professional life to come across an individual like Niluka. Niluka is brave, passionate, entrepreneurial, strategic and creative along with being an exceptional communicator. She is also very humble, down to earth and kind which are qualities I value and admire hugely. The results that Niluka achieves for her clients is matched in spades by the way she delivers them and her ability to build highly personalised relationships that she continues to nurture. Anyone who has the pleasure of working alongside Niluka is incredibly lucky.
Gillian McLaughlin, Former Head of Marketing Strategy at Standard Chartered
Ex-KPMG Consultant
As a former Manager and Project Lead at one of the top global consulting firms, KPMG LLP, I have a breadth and depth of experience helping global organisations. Previous clients include Mastercard, Tesco and LSEG. I was also Head of Communications for KPMG SheCan and created the first Behavioural Science Unit. Ihave experience in brand, marketing and customer strategy, plus wider experience in commercial management and general strategy. This variety means I can now support others when starting their own business ventures.
3x Entrepreneur
Rather than only helping other companies, I have also had two of my own businesses, one in the online coaching space (a public speaking business where I worked with 500+ clients around the world through 1:1 coaching and workshops) and one in the technology sector (a tech start-up which I took to market). Now, I am onto my third, with ImagineThat itself. Being an entrepreneur means getting your hands dirty - seeing what works and what doesn't "in real life". I pass this knowledge on, having been there myself.
Oxford University Graduate
I graduated from Oxford University in English Literature and Language. This education taught me a lot, including in critical thinking. After graduation I was selected as one of the alumni ambassadors for Somerville College and was responsible for building alumni relations. To this day, I still aim to bring the academic rigour I learnt at Oxford into my work and to my students in the ImagineThat Academy.
Content Creator & Keynote Speaker
Online services is predominantly people led. When starting a business of this kind, it’s important to have a personal brand and know how to use that brand to drive leads. My social channels have over 10,000 followers combined and my YouTube channel has already helped other people looking to take a leap of faith. I have had articles published by The World Financial Review and lectured for both Trinity College, London Interdisciplinary School and Edinburgh Business School. I am also a professional speaker and am registered with the Speakers Associates and other agencies. I hope to show others how they, too, can become thought-leaders in their niche and become more visible.