top of page

Services

A clear path to action

Starting a business as an online service provider is not easy. Our Academy is designed to take you through the why, who and what so you can actually start putting your idea into action (the how). Read on below to see our detailed curriculum and what you can expect from the three months. 

ImagineThat Business Academy
Detailed Curriculum  

Month One: Identifying Your WHY

Why you? Why Now? Why This?

As an online services business owner understanding your why is critical to everything else that follows in your business. Without this, you will not have a strong basis upon which to build your business on.

Topics covered:

  • ​Defining Your Point of Differentiation as a Solopreneur 

  • Understanding Your White Space Opportunity 

  • Identifying Your Business Foundations, Mission and Purpose

  • Building Your Personal Brand and Showing Up Online

Month Two: Defining your WHO

Do you really know your customer?

Whether you aim to target businesses or consumers, having a clear understanding of who you are targeting is essential for attracting the right type of leads and ultimately making sales.

Topics covered:​​

  • B2B vs B2C Client Considerations

  • Running Effective Customer Research

  • Understanding Your Customer Maturity, Journey and Personas

  • Defining Your Profitable Niche and Standing Out 

Month Three: Building your WHAT

What is it that you will sell? And how do you do that in a way that will generate regular income? It is essential to create a compelling offering that clients will want to buy, as well as implement the right business model for long term growth. 

Topics covered:

  • Choosing The Right Business Model For Your Business

  • Building Your Offer and  Unique Framework

  • Defining Your Brand Positioning and Identity 

  • Creating Your Lead Generation (Sales) Materials

Month One:
Identifying Your WHY

‘Start with why’ - Simon Sinek

 

Why you? Why Now? Why This?

As an online services business owner understanding your why is critical to everything else that follows in your business. Without this, you will not have a strong basis upon which to build your business on.

Topics covered:

1) Defining Your Point of Differentiation as a Solopreneur
 
Objective: Understand and define why you are uniquely positioned to offer your service and start your business.

We will explore the essence of what makes you stand out in a crowded market. You'll begin with a thorough self-assessment to identify your unique strengths and skills, drawing from both your professional and personal experiences. This understanding will be the foundation for crafting a compelling personal brand that clearly communicates your unique value proposition. It is key to articulating why you are the best person to offer your service in the market. 

2) Understanding Your White Space Opportunity 
Objective: Learn how to conduct effective research into your market, including trends, competitors and identify the white space opportunity for your business.

We will look at the ways for you to thoroughly understand your market and industry. We will cover the fundamentals of market research and what factors you need to look out got. You will conduct research and analyse industry trends, as well as conduct a comprehensive competitive analysis to understand your rivals' strengths and weaknesses. We will discuss if there are any market gaps and unmet needs off the back of your research, helping you pinpoint the white space opportunities where your business can thrive.

3) Setting Out Your Business Foundations
 
Objective: Establish a strong mission, purpose, and vision for your business now and in the future.

We will lay the groundwork for a sustainable and successful business by defining your mission, purpose, and vision. You'll learn how to craft a mission statement that succinctly captures the essence of your business, reflecting your core values and guiding principles. We will look carefully at your deeper purpose, helping you identify the deeper meaning and motivation behind your business that will ultimately set the foundation for everything else that follows. We will also look at your own personal vision for how you want your business to look in the short, medium and long term and what success for you personally will look like. This will be a guiding north star when running your business. 

4) Building Your Personal Brand and Gaining Visibility Online
Objective: Establish a strong personal brand and enhance your online visibility to attract and engage your target audience.

You will learn the importance of personal branding and how to create a compelling, authentic presence that differentiates you from competitors. We'll come back to your unique strengths, values, and professional story to craft a memorable personal brand. You will learn possible ways to elevate your online presence, including social media profiles, a professional website or blog, and other strategies, so that you can start attracting people to your business.  We'll look at techniques for articulating your value in a way that resonates with potential clients and partners, and examine the importance of building credibility and trust in your industry. You will start to formulate a clear and compelling narrative that sets you apart as the best person to offer your service as well as the best platforms where you can start showing up online (with our without your face!)

Month Two:
Defining Your Who

Your customer is king. Do you really know them?

Whether you aim to target businesses or consumers, having a clear understanding of who you are targeting is essential for attracting the right type of leads and ultimately making sales.

Topics covered:

1) B2B vs B2C Client Considerations
Objective: Understand the key differences between B2B and B2C clients and develop an understanding of which might be best suited for your business when starting out. 

You will learn the distinct characteristics and requirements of B2B (business-to-business) and B2C (business-to-consumer) clients. We'll look at the different buying behaviours, decision-making processes, pros and cons of each client type and identify which area would work best for you to initially focus on, based on everything we have uncovered so far. We will discuss the importance of relationship building and long-term engagement in B2B markets and the emphasis on brand experience and emotional connection in B2C markets (as well as how your sales and marketing strategies will differ based on each). By understanding these differences, you can confidently decide the type of client you want to prioritise to start with, effectively attracting, retaining, and satisfying these clients, whether they be businesses or individual consumers.

2) Running Effective Customer Research
Objective: Learn how to conduct thorough and impactful customer research to understand your clients' needs and preferences.

You will learn how to design and execute customer research that provides valuable insights into your target audience. We will cover the different methods of customer research, including surveys, interviews and focus groups, depending on the most appropriate techniques for your business. You'll gain skills in crafting effective research questions, running market research interviews, and analysing the data collected to uncover meaningful patterns and trends which we will look at together. Emphasis will be placed on translating these insights into the 'so what?' and starting to get a clearer (and deeper) understanding of who your business is actually for ensuring your business remains customer-centric and you start to make sales from your ideal customer.

3) Understanding Your Customer Maturity, Journey, and Personas
Objective: Develop a comprehensive understanding of your customers' maturity levels, journey stages, and personas to enhance engagement and satisfaction.

This module focuses on mapping out the customer journey and creating detailed customer personas. You'll learn how to identify and define the different stages of your customer's journey as well as their pain points and main challenges. We will cover the concept of customer maturity, helping you tailor your approach based on where each customer is in their journey. You will also gain skills in creating customer personas that represent the key segment(s) of your target audience, incorporating demographic, psychographic, and any behavioural data. These personas will help you understand your customers' motivations, challenges, and preferences, bringing them to life and giving you something to refer back to when it comes to creating effective marketing campaigns and messaging.

4) Defining Your Profitable Niche and Standing Out 
Objective: Identify and articulate your profitable niche and target market so you stand out.

 

"Appeal to everyone, appeal to no one". We will look at the absolute importance of having a niche when you have an online services business. We will take all the work we have done so far (including your market research, personal brand differentiation and any customer research conducted) to define a powerful and well articulated niche. You should have an understanding of your specific target market and have a specific service that will meet their needs. It will lead us nicely onto being able to build, shape and formulate your offer in Month 3. 

Month Three:
Building Your What

What is it that you will sell? And how do you do that in a way that will generate regular income? It is essential to create a compelling offering that clients will want to buy, as well as implement the right business model for long term growth. 

Topics covered:

1) Choosing the Right Business Model for Your Business
Objective: Identify and implement the most suitable business model to get started. 

We will look at the various business models available so you can select the one that best aligns with your goals, resources and target customer. You will learn about the different business models service providers typically choose, such as subscription, cohort based models, direct sales, offline/offline support, charging via hourly/day rates and other options. We will discuss the pros and cons of each model, considering factors like revenue potential, cost structure, scalability, and customer relationship management. It will be important to pick a model that fits your unique value proposition and target market best and also understand how this model could potentially change as you start to grow your business.

2) Building Your Offer and Unique Framework
Objective: Develop a compelling offer and a unique framework that clearly communicates the value of your products or services.

It's key to create an irresistible offer that stands out in the marketplace. We will cover the components of a compelling offer, including pricing strategies, value-added services, frameworks, guarantees and bonuses. Additionally, you will develop a unique framework or methodology that differentiates your approach and that meets the specific needs of your target audience. We will look at how you will package, shape and market this offer with the goal being to have a well-defined offer and unique framework that effectively communicates what you do to (and the impact) to potential clients.

3) Defining Your Brand Positioning and Identity
Objective: Establish a strong brand positioning and identity that resonates with your target audience and differentiates you from competitors.

Your brand is key to standing out. Taking the work done previously, you will learn how to define and articulate your brand positioning and identity. We will look at the basics of brand positioning, helping you identify your brand’s unique place in the market relative to competitors. You will learn the pros and cons of stand-alone brands vs brands that are founder (you) led. You will develop a positioning statement that clearly communicates what makes your brand unique and why customers should choose you. From there, you can start to consider factors of your brand identity, including your brand name,  tagline, colour scheme, and overall visual style, as well as start to map out your website. You will also learn about brand voice and personality, ensuring your brand remains consistent across platforms. 

4) Creating Your Lead Generation (Sales) Materials
Objective: Develop effective lead generation materials that attract and convert high-quality prospects.

You will learn about what lead generation is and why it's important to landing you sales. We will explore various types of lead magnets, such as eBooks, whitepapers and free training (masterclasses) and discuss what makes each one effective. You will learn how to design these materials to address the pain points and interests of your target audience, ensuring they provide real value. We will cover best practices for writing compelling copy, creating visually appealing designs, and incorporating strong calls-to-action. We will look at how to create free lead-generation training or masterclasses that will attract leads, ultimately leading to sales. Having a suite of lead magnets will be essential for being able to attract, engage, and convert high-quality leads and drive business revenue.

Optional add-ons
 

The following are not included in the programme, but can be added for an additional fee.

  • 3x additional 1:1 coaching calls after the programme ends

  • Pitch, Public Speaking, Negotiations and Sales support ​

  • Brand identity report (done for you)

  • Marketing strategy recommendations (done for you)

  • Digital Nomad Tax & Lifestyle Consultation

bottom of page