Picture the scene. You are finally working for yourself and doing what you have always dreamt of - being your own boss, setting your own schedule and doing the type of work you want to, on your terms.
But then comes the challenge. How do you stand out enough so that people actually know you, like you and, ultimately, buy from you?
Starting out as a solopreneur can feel like a daunting task. With so many others vying for attention, standing out in a crowded market is challenging.
I’ve been there, and I’ve learned a few things along the way. Especially when it comes to showing up enough so that you can win clients (and not have to spend £££ on advertising).
Here are 5 simple tips to get started.
1. Define Your Unique Selling Proposition (USP)
The first step to standing out is knowing what makes you unique. What can you offer that others can’t? It might be technical. But it might also be something about your approach, values or background that makes you different to your competitors.
Your USP is the foundation of your brand.
Spend time identifying your strengths, passions, and the gaps in the market. What problems can you solve better than anyone else? And how do you go about them in a way that is different? Use this to craft a clear and compelling USP.
This is exactly what we cover in the first month of the Academy - the ‘Why You’.
2. Build a Strong Personal Brand
Some of you will read this tip and hate it. But your personal brand is how you present yourself to the world. And if you’re doing a services business you can’t escape it!
A personal brand should reflect your values, skills, and personality.
If you can, create a professional website or at least a LinkedIn page which can be a platform to showcase your expertise.
You should also have an ‘About’ section on your business website which spotlights you, your values and your brand.
Remember, people buy from people. Try to add some personality and think about how you want to be known.
3. Show Up On Social Media
A given, but not something everyone follows. Social media is a really powerful tool for solopreneurs. It’s not just about being present but being active and engaging.
Choose one or two platforms where your target audience hangs out (there is no point showing up on TikTok if you’re a divorce lawyer for middle-aged couples. But Facebook? That will probably be more promising).
Share valuable content, engage with followers, and participate in relevant groups and discussions.
Remember, consistency is key. If you are a social media newbie, aim to do just 2-3 posts a week until you feel more comfortable.
To start with, it will be crickets - it is for us all.
But eventually you’ll build momentum.
4. Make Valuable Connections
Speaking to people is one way to elevate your personal brand and will also contribute to WOM (Word Of Mouth) as more people know about you, what you do and what you can offer.
Networking isn’t just about attending events and exchanging business cards. It’s about building genuine relationships. And this can be done virtually.
Join business groups, online forums, and industry associations. Don’t be afraid to reach out to potential mentors or collaborators on LinkedIn and ask for a short call.
If you connect in an authentic and genuine way (out of a place of curiosity and wanting to learn from them) most people will be happy to chat and share their two cents.
You'll also then be on their radar.
5. Be Patient and Persistent
Building a successful solopreneur business and personal brand takes time and effort.
It’s important to stay patient and persistent, even when things don’t go as planned. I know this from experience!
Set realistic goals and track your progress. Celebrate small wins and learn from your mistakes. Stay focused on your long-term vision and keep pushing forward.
One day things start to compound.
And if you are finally working for yourself and working from anywhere, the effort you make now will be entirely worth it.
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Found this helpful? Does the thought of starting an online services business fill you with dread?
The ImagineThat Academy is a 3 month programme designed to help you launch your online services business and win your first client in 6 months or less.
Sign up now to join.